.
Jonathan V. Last, staff writer and watch-geek over at The Bulwark, has intoned both in print and on various podcasts from that fine publication that if Donald Trump does not run for a third term as President of the United States, then the man would be unwilling to hand such awesome moneymaking and criminal authority over to anyone who is not in the family by blood. JVL has suggested that one of the prime contenders to take the Republican nomination, should Trump, in a break from character, obey a law that disadvantages him, would be the eldest son, Don Jr.
While JVL is often right and can do a pretty decent job as a modern Cassandra seeing the disaster around the corner while far too many ignore his warnings, here I think his gift of prophecy fails him.
Several factors worked synergistically to curse our nation with the two terms of Donald J. Trump, destroying our alliances and our institutions, causing the deaths of countless people, loosing masked police madness on our streets, all while engorging himself and his cronies at the public trough. Decades of priming the GOP base for cruelty and to view their fellow Americans not as people with a different view as to how this nation might improve but as ‘the enemy’ worthy only of contempt and destruction cultivated the poisonous soil for a crude, mean man like Trump. A 40-year parasocial relationship built on the myth and the lie that Trump possessed some innate and superhuman talent for business, despite managing to drive casinos into bankruptcy, paired against a professional politician who had been the subject of vicious attacks for more than twenty years, made the unthinkable a reality with Trump’s election in 2016. Biden’s physical feebleness combined with the toxic stew of his inherent arrogance made it impossible for him to step aside in 2022, and then his far too late departure in 2024 crafted the conditions to return to the presidency a convicted felon who, despite Senator Collins’ insistence, had never learned a lesson in his life.
None of this applies to Junior.
Prior to 2016, I doubt many people could pick this man out of a photograph. He has no long parasocial relationship either through culture or politics. He has displayed none of his father’s dubious talents for working a crowd, and outside the circle of sycophants, grifters, and foreign money, he has no base of support from which to build any sort of electoral coalition. Trump commands a cult of personality that built around himself and solely himself. While the cultivated ground will be there for another ideologue to harvest a crop of hate, that gardener will not be Junior. Trump has expended zero energy in building anything around his son, or any of his children. For a cult leader to successfully transfer the devotion of the cult to a chosen successor, that leader must work, and work hard, to affix the affections of the masses to the next in line. Trump, handicapped by his own blinding narcissism, finds such action an impossibility.
Perhaps most damning of all, I would suggest to you that to the broader public not only does he have no real base, he is, in fact, for all intents and purposes, an unknown.
I have laid out the reasons why, practically speaking, Junior has no real base of support, but here is a different yardstick by which we can measure the man’s invisibility to the public at large: do an impression of him.
As with every sitting president, Trump impressions are everywhere. That is true for every person who has sat in that office and for all the major contenders for that post. The satirical impression is a marker for how far your star has risen above all the other people vying for the public’s attention. Fifty years later, people can still recognize even a bad impression of Richard Nixon, but is anyone anywhere doing an impression of Junior that isn’t simply a one-note punchline about rumored cocaine use? Elections are about public perceptions, good or bad, and frankly, in my opinion, the public has no perception of Don Junior at all.
I don’t know what the presidential field in 2028 will look like on either side, but I am confident that even if Junior makes the attempt, it will flame out rather quickly.




