Given the recent storm of words, charges, counter-charges, and insults over mandated contraceptive coverage under the provisions of the ACA it’s not surprising that this has moved into the realm of action and boycotting. Naturally the boycotts against talk show personality Rush Limbaugh has been called righteous and also villainous based purely upon which political party you self identify with. Boycotts, like rebellions, are only treasonous and wrong in the third person, in the first person it’s noble, heroic and patriotic. There were precious few voices on the right speaking out against boycotts when country music radio stations were throwing the Dixie Chicks off the air because of their political stand. Some, like Andrew Sullivan, have called the boycotts wrong even if they don’t share the opinions of Mr. Limbaugh. I can understand his point of view, that it is regrettable when voices are hounded out of public discourse, but I do not agree. Certainly Mr. Limbaugh has the right to speak his mind and say what he thinks is the truth, within the bounds of slander and libel of course. That right does not extend so far that I must respect his, or anyone else’s, opinion. Whom I listen to, associates with, and support with my coin is a function of my own free speech. I rarely refuse to purchase goods or services based upon advertising choices, Id be much more inclined to walk away from a company’s direct action. In fact if I make a political statement with my consumer habits it tends to b buying a product or service from someone I feel is doing the right thing. Now, Mr. Limbaugh has been making incendiary statements for a long time, but this is the first time it has really hit him hard with strong effective blow-back. This I think is because of social media and the internet. Each passing year it becomes easier and easier for people to band together, pass information, and organize responses. There was a time that this sort of campaign would have taken weeks and months to put together, with people physically copying letter and stuffing thousands of envelopes, all at considerable cost. Now with the nearly free internet, activist can perform tremendous feats of organization while holding down job, going to school, and in general having a real lift. This brings grows the pool of activists, further lowering the bar and initiating, in my opinion an exponential growth in activism and effect. The Tea Party is an early example of this, one that is sending serious shocks through the Republican party. The ‘Occupay’ movement is an example from the left, but one that has failed to have the same sort of influence, that doesn’t however preclude another movement rising on the left. I expect to see more of this as time goes on. Our political, cultural, and business systems are about to be remade.